Dukefield Group Launch New Brand

It has not been the start to the New Year that we were all hoping for, however, we are bringing some positivity to our business with our newly launched Group brand and Sub-brands.

We have been operating in procurement for over 20 years and with that we have seen great success. The Dukefield name has and always will be the name behind the operations of each business therefore, we felt it was time to bring that name to the forefront of everything we do.

As part of this exciting group-wide rebranding effort, we have developed new names and visual identities that better express our family of services. Our company name has always been Dukefield so Dukefield Group as the brand name brings further clarity. For cohesion, the sub-brands have changed to incorporate ‘Dukefield’ as follows:

Northern Procurement Group to Dukefield Procurement

Utilities Procurement Group to Dukefield Energy

Foodservice Options to Dukefield Foodservice

Document Print Solutions to Dukefield Print Solutions

With the new branding model we have simplified how we communicate ourselves internally and externally. Additionally, we have a more clearly defined positioning, we’re proud to be the vital link between our customers and suppliers. We take a smarter approach that flexes to suit our customers’ requirements.   

A modern, distinctive, and professional identity brings even greater credibility to the fantastic work we do. At the heart of what we do are our people. Each team brings a unique and diverse range of skills to the group and the opportunity that a rebrand brings has been embodied with fantastic enthusiasm.

We’re proud of our heritage and the story has only just begun in terms of what we can achieve as a Group under our new branding.